PETA stands for people for the ethical treatment of animals. This organization is globally known for the activist work they do in ensuring people know the cruel behaviour that some establishments put their animals through. They have more then 2 million members who have singed up to support the cause. (“PETA”) This activism group mostly focuses their attention on factory farms, laboratories, clothing trade and the entertainment industry. (“PETA”) PETA works through the use of public education, cruelty investigation, research animal rescue, legislation, special events, celebrity involvement – this is a huge aspect of PETA, they have many celebrities who donate their time to ensure that the message of animal cruelty is an issue – and PETA also gets their message across with the use of protest campaigns.
PETA also have clever culture jamming ways that they get their message across. Much like other culture jamming activist that was mention in the reading Pranking Rhetoric: “Culture Jamming” as Media Activism this activism group uses the companies own images and symbols to show how what their doing is wrong (as seen in the image above). The company is using this as a “replacement for more traditional modes of civic engagement, the playful and disruptive strategies.” (Harold 192) I think this is an effective way to get the message across, many people already have the image of the corporation in their minds, but now their seeing the fault that is behind the image on which they stand for.
I use to be a vegetarian and I would often find my self on this site, which I was introduced to by a friend. This was 5 years ago and I'm no longer a vegetarian for health reasons, but I often find myself easing my way back onto the path of vegetarianism. This is of course for the ethical reasons which are so strongly stated on the PETA website, as well as a healthier life style. I have participated by protesting through letters to companies that I feel are mistreating the animals they sell for unnecessary purposes. I voiced my opinion to the company and outlined the reasons and, how as a consumer I see this as an issue. I also ensure that I don't buy products that are tested on animals.
Work Cited
Harold , Christine. "Pranking Rhetoric: “Culture Jamming” as Media Activism ." NCA. (2009): Print.
"PETA Mission Statement ." PETA. 2009. PETA, Web. 23 Nov 2009..
PETA also have clever culture jamming ways that they get their message across. Much like other culture jamming activist that was mention in the reading Pranking Rhetoric: “Culture Jamming” as Media Activism this activism group uses the companies own images and symbols to show how what their doing is wrong (as seen in the image above). The company is using this as a “replacement for more traditional modes of civic engagement, the playful and disruptive strategies.” (Harold 192) I think this is an effective way to get the message across, many people already have the image of the corporation in their minds, but now their seeing the fault that is behind the image on which they stand for.
I use to be a vegetarian and I would often find my self on this site, which I was introduced to by a friend. This was 5 years ago and I'm no longer a vegetarian for health reasons, but I often find myself easing my way back onto the path of vegetarianism. This is of course for the ethical reasons which are so strongly stated on the PETA website, as well as a healthier life style. I have participated by protesting through letters to companies that I feel are mistreating the animals they sell for unnecessary purposes. I voiced my opinion to the company and outlined the reasons and, how as a consumer I see this as an issue. I also ensure that I don't buy products that are tested on animals.
Work Cited
Harold , Christine. "Pranking Rhetoric: “Culture Jamming” as Media Activism ." NCA. (2009): Print.
"PETA Mission Statement ." PETA. 2009. PETA, Web. 23 Nov 2009.
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