Mass media is a section of the media that is indented for a mass audience. I think that mass media is like a giant message, as like all media, that is sent out into the world. This message usually has great significance.
As Mc Luhan said “Effective study of the media deals not only with the content of the media but with the media themselves and the total cultural environment within which the media function” (“Playboy”) I feel that what Mc Luhan is trying to say here is, that media is not only about the content, it’s also about the media as a whole and the cultural impact it has on people, who the media control. This statement describes the way I see the media.
The media controls us, and we fall for it every time. We feed into these sometimes false ideas and I feel that the whole media spectrum is surrounded by a money hungry society. Everyone feeds into it. I know I do and I enjoy it to. I don’t think that there’s anything wrong with this. It’s not like all media is controlling us in a bad way, some even inspire us to do better in our lives.
As a media studies student, I’m currently in between positions in the media. I’m the sender. I send out media into the world for those to speculate. I’m also the receiver, because I’m a student I’m constantly leaning about the different aspects of media, and for my classes I have to keep in touch with the media.
Work Cited
"The Playboy Interview: Marshall McLuhan." Playboy March 1969.: n. pag. Web. 7 Oct 2009. <http://heim.ifi.uio.no/~gisle/links/mcluhan/pb.html>.
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