“[T]he media environment, which consists of language, numbers, images, holograms, and all of the other symbols, techniques, and machinery that make us what we are.” (Postman)
Media literacy, is what we do with these aspects of the media environment. It’s how we analyze and evaluate. While at the same time we are creating messages in a variety of media modes, genres and forms that we see. Seminotics, forces us to consider what’s happening and this is how we analyze and evaluate what it is that were looking at.
I’m faced by this everyday. I’m constantly near new and different types of media. From advertisements on the sides of buses, to webpages that I learn about while in class. As a person I have to analyze. I analyze by asking my self internal questions. What am I looking at? Is it a product? An idea? Where is does this fit into my life? After asking my selves these questions I answer them and try to comprehend and evaluate what they mean to me. What this all means to me, and how its effecting me on a personal level.
After this is done I put that information to use, if it’s a specific product I may go out and try it and if I find it was worth my while I’ll share this experience with the people I know. From there the whole cycle begins with the next person.
Work Cited
Postman, Neil. "The Humanism of Media Ecology." Media Ecology Association. 17 June 2000. Fordham University, Web. 5 Oct 2009. <http://www.media-ecology.org/publications/MEA_proceedings/v1/humanism_of_media_ecology.html>.
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